Data Practices

Data is the Change You Don't See Coming

Forecasts based on previous observations assume that the past holds the key to the future, and that nothing else is required.

Global Insights

Why You Need to Sell Cross-border

If you’re currently selling a product or service online that might appeal to shoppers outside of Canada, it’s time to start thinking about scaling your business globally.

Consumer Spending Insights

Looking Back on a Year of Spending During COVID-19

From contactless payments to emerging categories, businesses and consumers alike were able to adapt to our new normal in some surprising ways.