Sports
Grand slams and dinner plans: Jays’ Game 7 lifts downtown restaurant volumes by 29 per cent, shows Moneris data
November 04, 2025
Calculating time...
Calculating time...
This year, October isn't just for hockey and basketball home openers. The Jays' deep playoff run is fueling fan excitement and restaurant spending. The energy is clear on the field and in the city’s restaurants. Moneris data shows how playoff baseball turned into strong dining activity across Toronto.
What past playoffs tell us
Moneris data from the Leafs’ postseason in 2025 shows what is possible when fans rally.
-
Game one of the Leafs’ second-round series brought a 13 per cent increase in restaurant spending downtown compared to non-game days.
-
In game seven, spending volume rose 18 per cent as fans packed bars and restaurants to soak in the playoff atmosphere.
Support extended beyond home games. During game four, played on the road, restaurant sales across the city increased 25 per cent. Fans were eager to cheer from afar. While the Leafs did not advance, their playoff presence energized dining downtown and across Toronto.
Why this year stands out
The last time the Jays made the playoffs in 2023, restaurant spending barely moved. Volumes were down 3 per cent in Game 1 and up only 1 per cent in Game 2 citywide. Near the stadium, changes were modest at minus 7 per cent and plus 6 per cent.
This year tells a different story. Higher stakes, more home games and strong fan engagement turned playoff baseball into a major economic driver for Toronto’s dining scene.
Key insights at a glance
ALDS (October 4–8): A strong start
The ALDS marked the Jays’ first step toward a deep playoff run. Fans packed downtown restaurants before and after games, creating a noticeable lift in spending.
Game 4: Volume up 15%, transaction size up 11%
Even when the team played away, fans gathered at bars and restaurants, turning regular nights into premium experiences.
ALCS (October 12–20): Thanksgiving weekend and a dramatic finish
The ALCS brought high drama and big spending.
Game 7: Volume up 29%, transaction size up 17%
Citywide during Game 7: Volume up 9%, transaction size up 8%.
Game 7 was the turning point. Fans packed restaurants near Rogers Centre and across Toronto, proving how playoff energy translates into economic impact.
World Series (October 25–26): Historic highs for Toronto dining
The World Series opener was a milestone moment for the Jays and for Toronto’s restaurants. Fans celebrated with bigger meals and longer nights out.
Near Rogers Centre:
-
Game 1: Volume up 27% week-over-week, transaction size up 13%
-
Game 2: Volume up 20%, transaction size up 12%
Citywide:
-
Game 1: Volume up 10%, transaction size up 5%
-
Game 2: Volume up 2%, transaction size up 4%
From pre-game dinners to post-game toasts, the Jays’ championship run created a winning streak for local businesses.
What this means for restaurants
-
Plan staffing and inventory for home games: Volumes near Rogers Centre surged, up to 29% in the ALCS finale and 27% in the World Series opener.
-
Leverage away games for premium visits: Transaction sizes rose 8–11% during select away dates.
-
Promote viewing experiences: Volumes outside downtown also rose up to 10% during key games.
Toronto’s packed October calendar included hockey and basketball home openers, Diwali celebrations and concerts, yet Jays’ playoff energy stood out. From grabbing a quick bite before the game to celebrating late-night victories with friends, fans aren’t just supporting their team—they’re supporting restaurants too.
Watch the YouTube video for more insights:
See how data can help your business make informed decisions. Check out Moneris Data Services to learn more about consumer spending behaviour and maximize your success.
Author Profile
